Marketing Strategy Research and how it relates to Infatuation

In order to market 'Infatuation' to our 16-24 primary audience demographic, we felt social networking and the internet would be crucial in getting our film noticed. As seen by the success of Cloverfield, Blair Witch Project and Iron Man, viral campaigns on Youtube, twitter and Facebook, create a 'hype' on new film, that spread world wide.

As as new film, word of mouth generates buzz and with over 25 million users, predominately our target audience, a facebook page, as well as a youtube campaign would be a successful way to introduce 'Infatuation' to the public.

  

Facebook involves different marketing strategy

By DIANA RATLIFF

Saturday, October 30, 2010

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So you’ve decided to tap into the enormous popularity of Facebook and see what a Facebook presence can do for your business. That’s exciting; now, let’s make it profitable.

Remember, Facebook isn’t a billboard or a website; it’s a “social utility” for connecting people. As such, the purposes and strategies are different from marketing media you might have used before.

Your goal for your Facebook page might be to engage with customers and prospects, perhaps using it as a customer-relations tool. Your goal might be to expand your online footprint and add another component to an already formidable online marketing arsenal. Your goal might be to make direct sales. Your goal might be to increase brand awareness, either locally or nationally.

Understanding that Facebook is first and foremost a communications tool will affect how you use Facebook to reach those goals.

By the way, on Facebook, people have profiles, and you click the “Add as Friend” button when you want to connect. Businesses have pages, and you use the “Like” button to become a friend or fan.

GETTING PEOPLE TO LIKE YOU

On Facebook, nothing happens until you start making friends. For a business, that means getting people to click the “Like” button that appears next to their company name at the top of their Facebook business page.

Every time someone “likes” your page, a notice that they did so comes up on their newsfeed, and their friends see it. In other words, if Kelly “likes” your business page, Kelly’s Facebook friends see an announcement that “Kelly Smith and Wonder Widgets are now friends.” Hopefully, that makes Kelly’s friends curious about Wonder Widgets, and they’ll click the “Like” button, too.

So how do you encourage people to like your page? You need to spread the word about it, make it easy for them to do so and give them a reason.

Make sure your Facebook “ambassador” online (the person doing the posts) actively promotes your page by joining relevant groups and participating in conversations where prospects might be found. Encourage him or her to post interesting links and pictures (visuals are usually well-received).

And don’t be shy; clearly ask visitors to click the “Like” button on your custom welcome page. It’s even possible, with a bit of custom coding, to reward them with a discount or freebie for doing so.

Keep posting at least monthly, making sure to offer information or discounts that your friends will find valuable.

KEEPING FRIENDS ENGAGED

Once you have a new friend, you want to make that person glad he or she chose to like you. Draw friends into your page and keep that connection going. The custom welcome page with a reward for clicking the “Like” button is certainly a good start.

One brand that has used Facebook particularly well is Pizza Hut. The company gives away pizzas, develops contests and asks fans to interact and engage with it. I saw one post asking fans to create Halloween costumes out of Pizza Hut boxes and share photos; another post showed a pumpkin carved with the Pizza Hut logo. It even developed an application that lets fans order a pizza right from Facebook.

You don’t have to give away free pizzas, but being creative, offering value and encouraging interaction will serve most Facebook marketers well. However, if you don’t have time to continually check on your page and talk to people, you might want to disable the option to allow fans to post pictures or share messages.

Facebook is an amazing tool that’s transforming the way many companies promote themselves online. The most successful users treat it as a valuable marketing medium, taking the time to develop a suitable strategy and spending the money to create a custom presence.

http://www.columbiatribune.com/news/2010/oct/30/facebook-involves-different-marketing-strategy/